The Health Halo…eating “healthy” foods can make you fat!

Much to my chagrin, the 3rd & final episode of “The Men who made us Fat” series – exploring “healthy foods” – was postponed because of the tennis and is now scheduled for transmission on Thursday 12th July. 

But, to keep us waiting with bated breath, the BBC have released a short clip. Of course, we know now that this programme will debunk the myth of healthy foods – or rather put us straight. I’ve found it a fascinating series, if a little repetitive, and has made me re-think what I eat – and how often. 

The clip can be seen on: www.bbc.co.uk/programmes/p00v361b and the press release is as follows:

In Britain the sales of foods marketed as “healthy” or “healthier” are rocketing. But what if the very food sold to us as healthier is making us fat? 

Pierre Chandon, a visiting Professor at Harvard Business School, has done ground breaking research into how fattening foods are marketed as healthy. 

Chandon has discovered a ‘Health Halo’ effect whereby consumers often just assume something marketed as healthy is less calorific, and wrongly think they can eat more of it without getting fat. 

He believes the food industry exploits the financial opportunities this phenomenon represents and warns, ‘The paradox of low fat food and high fat people is not going to go away.

Food for thought, eh?

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